The Problem
Our client was a small independent startup that had found success selling their unique health products in brick-and-mortar stores and pop-up shops. They were doing quite well until the COVID-19 pandemic hit, and almost overnight found themselves cut off from all their primary sales channels.
The Insight
We immediately knew that our client would have to pivot into digital retail in order to regain lost momentum and grow through the pandemic. They needed a way to meet the demand of their already established client base as well as reach new customers that didn’t know their product was available.
The Solution
We took them through our eCommerce starter playbook. After securing their branded amazon.ca URL, we launched a covert campaign to drive initial sales which immediately boosted their credibility and search results on Amazon.ca. We also consulted on their website overhaul and e-commerce structure for their online store.
The Results
The Amazon store was a huge success! Our client saw record sales and traffic to their site.
