eCommerce & D2C

We love helping B2C and D2C businesses grow. Being data driven, we get a special kind of feeling watching our clients’ sales tick upwards with each campaign and execution.

You’ve got a lot on your plate. You’re working on carving out a slice of the market that “fits,” you design a smooth and seamless customer journey, and you deliver a terrific product.

Maybe you have a marketing team; maybe you a marketer. Maybe you’re just looking to start your marketing program. Whatever your current situation is, we’d love to help you take it to the next level.

Vivid Blue Stick
Vivid Blue Stick
Vivid Blue Stick
Vivid Blue Stick

Holistic marketing that delivers results

eCommerce marketing is all about delivering results. There’s no room for fluff or faff – it’s a highly competitive space and even the most unique products fight for attention and consideration within a wider competitive set beyond a single industry.

So getting the right balance of marketing effort (and budget) across your customer’s journey is key. Your brand marketing should work for your performance marketing (aka direct response), lowering CPA as you build interest and help people along that journey naturally.

If your marketing campaigns aren’t synced up and fit together like a fun jigsaw puzzle, you may be running strong in-campaign optimizations but missing overall marketing budget optimization opportunities.


More than retargeting

Yes, we were there for that hangover the whole industry had after it found out that advertisers could target people based on past ad exposures. It wasn’t marketing’s greatest moment.

Still, the idea of marketing to specific individuals contextually based on what they know about your brand or products is still valid. We just want to pull that up to be more about targeting vs. retargeting. Getting the right message at the right time in front of the right people is what this business should be all about.

We have extensive experience in designing campaign targeting and audience definitions that will fit your business like a well-made suit. Better targeting means better conversion rates, which leads to lower ‘cost per acquisition’ [CPA] for your business.

Data is

Our data-first approach allows us to research and define who your best target audience is for each stage along your customer journey, and help them get to the joy at the end of your checkout process.