The Problem
The Insight
We realized that our client was missing a trick: their tech stack and approval processes were working against them, not for them.
By having a fragmented MarTech system everything was taking 10x longer than necessary and things were getting lost in the shuffle. We saw that by simplifying their MarTech stack, compliance with their governance came “for free” and the process becomes lightning fast.
The Solution
We compressed the technical solutions our client was using into a single platform to run all their marketing design, planning, creative approvals, and payments.
Using Sprinklr we created a governance training program (short presentation and reference document) that was shared throughout the company. This became the training manual for employees as well as all their third party vendors and partners (ourselves included).
By migrating everyone to a single-system process, we controlled workflows through the tool, which took the effort out of compliance and made users’ lives easier and their work faster.
