Customer Segmentation & Profiling

When you have questions about your current or future customers, and generic survey report just won’t cut it…

Unlocking the full potential of your customer base starts with understanding the nuances of who they are, what they need, and how they interact with your brand. We believe it should be fun and easy to get the answers you need from your data. If you’re looking for a holistic approach to stitch together multiple aspects of your customers in simple and smart tool built for you, you’ve come to the right place!

Why Customer Insights Matter

You know this already:

► your customers aren’t as basic as age & gender
► customer behavior tells more than standard demographics
► what they care about informs how you communicate with them
► knowing what they’re going to do next is more important than what they’ve done before

You Need More

That’s why we’re here: to help you get more from the data you have and enrich it with external data to maximize your understanding of customer universe. Identify meaningful patterns and craft strategies that speak directly to your audience using a cleverly enhanced customer view.

We've Got You Covered

We believe you can love your customer data, and sometimes all you need to do is prop it up with some perspective from outside your organization. When you’re ready, we can help design the perfect complement to supercharge your customer data and unlock new segmentation & profiling capabilities.

Our Approach

We work with you to identify relevant sources of external and third-party data sources that can enrich your customer data, then leverage our machine learning & AI tech to analyze and define multi-dimensional customer segments and profiles. We’ll look at your current customers, prospective customers, and if you’re interested we’ll create some propensity models to describe future behaviors that your customer segments and cohorts will take (think conversions, churn, etc.). Our process is designed to be as engaging as it is enlightening, ensuring that every insight we provide is both helpful and a true pleasure to arrive at.

Upgrade Your Customer Data

When you’re ready to do more with your customer data, let us know and we’ll help you upgrade your customer data and the decisions you make with it.

See what else we can do for
Insights, Modelling, & Advanced Analytics

We do a lot more