Product Launch Support

Launching a new product or service shouldn’t feel like navigating a maze in the dark. With the right research data, you’ve got the flashlight that can show you the terrain and help you make smart choices on how to navigate that journey from A to B risking missteps at every turn.
Vivid Blue Stick
Vivid Blue Stick
Vivid Blue Stick
Vivid Blue Stick

Research that cuts through the bias

Traditional product research relies heavily on survey data. Data is good, but there are three types of bias all surveys have to deal with:

  1. Sampling bias: when the survey respondents don’t accurately reflect the target market, skewing results
  2. Social-desirability bias: the tendency for respondents to say what they think you want to hear, not what they truly believe or do.
  3. Optimism bias: the tendency for survey respondents to overestimate the likelihood of engaging in positive behaviors or making purchases.

If you want to get reliable data you can put significant budgets behind, the trick is to collect unprompted data. Using our advanced ML & AI tech, we collect data on features, competitors, sentiment, etc., all without surveys.


More than data

We elevate product launches through a rigorous, data-driven approach that demystifies the path to market success. We don’t just launch products; we launch potential. How? By harnessing the power of advanced data analytics to inform every aspect of your go-to-market (GTM) strategy. Our approach starts with understanding your product’s unique value proposition, target audience, and competitive landscape. This isn’t guesswork; it’s precision.

We dive deep into data, extracting insights on consumer behavior, market trends, and potential hurdles. But it’s not about data overload. We simplify complex information into actionable strategies, ensuring your launch is not just heard, but resonates. Whether it’s pricing strategies, channel optimization, or marketing messages, Ones & Heroes™ ensures every decision is backed by solid data. Our goal? To make your product launch not just a moment, but a milestone in your brand’s journey. With Ones & Heroes™, you’re not just launching a product; you’re launching with confidence, clarity, and a data-driven edge.