There are so many buzzwords in the marketing industry when it comes to social media analysis.
- Machine learning
- Social listening
- Artificial intelligence
- Sentiment analysis
- Opinion mining
It can be a lot, but it doesn’t have to be.
We offer sentiment analysis without the hype. Sure, our approach does use machine learning and has been trained to outperform most of our competitors’ algorithms – but that doesn’t really matter to you, does it?
What does matter is accuracy, timing, and how it all gets used.
What is
Social Sentiment?
Sentiment is a measure of how people feel.
In the world of social sentiment analysis today, this is grouped into three feelings:
Positive
Negative
Neutral
While helpful, we think that’s a rather crude instrument for talking about millions of people’s feelings on the internet. It may serve as a scorecard on how you did in generating content, but it’s not particularly helpful in informing action or optimizations.
We have an idea
What would you say if we told you that we can give you an analysis of content (or topics!) that speak in terms of happiness, fear, joy, sadness, or regret (or any number of other feelings)?
We’ve built our algorithms to be just a bit smarter than the competition, and we think you’ll find immediate benefits from having that depth and dimension in understanding how people feel about topics (including your brand).
Making a difference with sentiment
With a strong understanding of what people think and feel about your brand, you can start to make interesting decisions about how you communicate with them.
Interested to know how people feel about your brand? Want to know what people are saying about your products or services?
